I am a seasoned marketing professional with 13 years of experience on both the corporate and agency side of advertising and marketing. I also love working with startups and helping them build a solid foundation. I have a passion for giving back and have founded and actively run a successful 501(c)3 non-profit.
Building a brand is a balance between art and science. I believe in putting the consumer and their insights at the center of every decision but I also believe nothing will be effective without a solid strategy that is both aligned to business objectives and is measurable.
Current consulting services include:
Develop and execute market research often in collaboration on Agency pitch efforts
Write positioning documents as well as develop & design collateral to support Startups pitching for funding
Quickly immerse in a brand’s business plans in order set actionable and measurable marketing objectives
Develop a go to market strategy to meet those objectives and define the tactics that support it
Plan a brands advertising spend across Paid, Owned and Earned channels to support the overall strategy
Define the structure, user experience and write the content for website development. Proficient in Squarespace.
Develop strategy, write content & manage newsletter campaigns to help drive both brand loyalty & growth
Passionate blog post writer as well as driver of blog loyalty and growth
Provide full suite of social media strategy & executional support
Develop social go to market strategies, page growth strategies, contest strategies, event strategies and more
Plan & execute monthly calendars, post writing, publishing, community management, ad spend & measurement
Establish a growth plan, write press releases, pitch to media for existing & new brands or products
Manage both existing & new media relationships for long term growth
Primarily focus on digital media measurement such as website, newsletter and social media performance
Develop measurement reports relative to business plans and marketing objectives
If you want to know more about what I do check out my links below or if you think you'd like to work together, shoot me a note at firstname.lastname@example.org.
References and rates available upon request.